x3sphere
04-07-2007, 09:02 AM
Senior analyst Paul Verna is predicting that in-game advertising will continue to grow past $2 billion by 2011, providing new business opportunities and vital revenue for game developers. Not a far-fetched claim, given the success of advertising campaigns on Valve's Steam platform and the rising costs of game development.
http://exophase.com/images/psp/chart.jpg
Via Gamasutra (http://www.gamasutra.com/php-bin/news_index.php?story=13438)
http://exophase.com/images/psp/chart.jpg
Via Gamasutra (http://www.gamasutra.com/php-bin/news_index.php?story=13438)