Publisher Activision confirmed today that it will not attend this year's E3 Media and Business Summit, which is scheduled to kick off July 15 to 17 at the Los Angeles Convention Center.
"After careful consideration, for business reasons Activision has decided not to participate in any official E3 activities. We wish the ESA best of luck with the show," said the publisher in a statement.
Activision might not be alone in sitting out E3 this year. Other notable companies currently missing from the official roster include Atlus, Majesco, NC Soft, and Warner Bros. While it's still too early to say, a likely scenario is that Activision may host its own private media event separate from E3.
Activision officially out of E3 [Gaming Nexus]