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Digital NPD: PC Digital Distribution Sales Nearly Top Retail In 2009

x3sphere

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Digital distribution sales of software in the PC market nearly surpassed that of retail in 2009, according to a recent NPD study. Citing poll estimates, the firm found that 21.3 million "full-game downloads" were purchased digitally, in contrast to sales of 23.5 million at brick-and-mortar stores.

Not surprisingly, Steam headlined NPD's list of "frontline" digital retailers -- those that specialize in selling retail equivalents in digital form[...]

Continue reading: NPD: PC Digital Distribution Sales Nearly Top Retail In 2009...
 

x3sphere

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I thought NPD didn't track digital sales?

They don't. These numbers are estimates collected from consumer surveys (sample base of over 180,000 each week according to the PR).
 
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