SCEJ president Hiroshi Kawano has went on record to say that the company does not consider 3DS a competitor Vita to internally.
Kawano told Reuters Japan (via Andriasang) that the Vita's look and price point significantly differentiate it from that of Nintendo's offering. While he agrees there will be some overlap, he does not expect those buying both portables to compare the two.
Moreover, Kawano isn't feeling threatened by smartphones either[...]
Continue reading: SCEJ Doesn't See 3DS, Smartphones As Competitor To Vita...