Speaking to Reuters, Nintendo of America president Reggie Fils-Aime admitted that the current level of demand for Wii is making future business planning difficult.[blockquote2]The level of demand we are facing complicates all of our future business planning. Reggie Fils-Aime, president of Nintendo of America, told Reuters in an interview. "All of that becomes a much tougher exercise until we have supply and demand curves that intersect.[/blockquote2]That's exactly why Nintendo is slowly increasing production. A sudden drop in demand could spell trouble, so it's no surprise that they're being overly cautious.
Nintendo says Wii shortages hurt planning [Reuters]