Activision Adds Call of Duty Moniker To Modern Warfare 2 Boxart

[eXo]

While Infinity Ward’s latest has widely been referred to as only Modern Warfare 2, it appears that publisher Activision isn’t taking chances with leaving the fabled Call of Duty moniker absent for the game’s retail release. This comes amid analyst concerns that doing so would hurt brand awareness, possibly resulting in less sales. Community manager Robert [...]

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[yolarrydabomb]

Great Choice!

 

[Robby]

I don't see how not having Call of Duty in the name will affect sales.
Everyone is going to be talking about this game, especially around release, and once people see Modern Warfare 2, you know its going to be the sequel to CoD:Modern Warfare.

 

[Dan]

Like QuickJay said, the clue's in the name.

I really like the cover though.

 

[FrozenIpaq]

I don't see how not having Call of Duty in the name will affect sales.
Everyone is going to be talking about this game, especially around release, and once people see Modern Warfare 2, you know its going to be the sequel to CoD:Modern Warfare.

People who are uneducated about games will make this purchase because of this inclusion. I know a few people who just bought Call of Duty 5 because it was the next COD game (with little knowledge about the game itself) and would not necessarily buy MW2 when they see it in the store because it wouldn't bear the title of COD. People buy Guitar Hero II / III because it bears the name, if it were to ditch the name and become something like "Legends of Rock" people are less likely to make the purchase. You assume people will know what Modern Warfare II is/will be but you're probably wrong. Most people label MW1 as COD4 and even in conversation use "Call of Duty 4" when discussing it, not the subtitle of Modern Warfare.

There are also a lot of COD4 players that still know nothing about MW2. When you are not on blogs as much as we are or on discussion forums then your news comes from TV shows and magazines (even then not everyone subscribes to magazines and EGM is no longer with us)