Speaking during Activision Blizzard's analyst day in Santa Monica, company CEO Bobby Kotick revealed that, starting with Call of Duty: World at War, Activision has plans in place to further monetize the CoD franchise.[blockquote2]The average Call of Duty player has spent five full 24-hour days playing online [...] and over time, we’ll find ways to increase the monetization of this opportunity.[/blockquote2]Kotick avoided going into specifics regarding this monetization ramp-up effort, but did mention that two tiers of downloadable content will be offered this time around with World at War, regular and premium form of DLC coined "Day 1 Advantage." As long as online doesn't become a pay to play aspect of the game, we have no qualms about this. More DLC is always welcome.
Call of Duty 6 Pushed to 2010 — Infinity Ward to Develop, Activision Blizzard to Monetize [GameCyte]
