In what we can only call shocking, Infinity Ward head Vince Zampella revealed to the Official PlayStation Magazine that publisher Activision was originally opposed to the idea of moving the Call of Duty outside World War II. For its part, the mighty Acti thought such a move was a huge creative risk at the time, going by internal marketing research, and instead wanted to play it safe by taking the rehash route and churn out more of the same.[blockquote2]“And something I’ll add to that, Activision also did not want Modern Warfare. They thought working on a modern game was risky and [thought], ‘oh my god you can’t do that, it’s crazy!’ They were doing market research to show us we were wrong the whole time.[/blockquote2]Wow. It goes without saying, sometimes risks pay off big, and this is undeniable proof. Good thing Infinity Ward stuck to its guns.
Activision "didn't want Modern Warfare" [CVG]