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In its "first material re-organization" since the formation of a label structure in 2007, EA's announced significant changes to the hierarchy of its corporate structure. Most notable is the promotion of Peter Moore, currently head of the EA Sports label, as COO of EA.
Moore stepped down from Microsoft as head of the Xbox division to join EA in 2007.
Additionally, EA is adding BioWare as an official "label," which joins EA Games, EA SPORTS, EA Play.
