Wow. We can't imagine this will go over well. While retail copies of Deus Ex: Human Revolution contain a separate activation code to access the game through OnLive as well as Steam, GameStop isn't having it. The retailer has sent out a memo to store employees, ordering them to discard the code from all new copies of game.
First obtained by GameSpy, a photo of the memo is above[...]
Continue reading: GameStop Removing OnLive Codes from Retail Deus Ex Copies, Selling Them As New...