"As a consumer you have to be excited by the $250 price. Relative to the PS3 and 360 it's a bargain," said Mike Hickey, analyst at Janco Partners.
Fils-Aime is counting on Wii appealing to consumers beyond just game enthusiasts, and hopes that lower prices for the console will make it easier on non-gamers' wallets.
"That kind of (value) proposition is going to be tough for our competitors," he said.
Fils-Aime in May was named president and chief operating officer of Nintendo of America, the U.S. arm of the Japanese video game maker known for "Donkey Kong" and "Mario Bros." games.
"We are a company that competes only in the interactive entertainment space, so we have to make a profit on everything we do," he said.
Fils-Aime is counting on Wii appealing to consumers beyond just game enthusiasts, and hopes that lower prices for the console will make it easier on non-gamers' wallets.
"That kind of (value) proposition is going to be tough for our competitors," he said.
Fils-Aime in May was named president and chief operating officer of Nintendo of America, the U.S. arm of the Japanese video game maker known for "Donkey Kong" and "Mario Bros." games.
"We are a company that competes only in the interactive entertainment space, so we have to make a profit on everything we do," he said.