I constantly have to deal with this bullshit as I live in Europe now. They leave the price the same and change the symbol in front of it. If I don't get stuff sent to me from the US I pay about 1/3 more for any given item, not just electronics. But it's most noticeable with electronics. It's total rape when they do it with PS3s and iPhones with the current exchange rates.
The PSP Go is way overpriced in the UK,