Speaking in a recent Q&A session, Nintendo of America president Reggie Fils-Aime revealed that he believes Bungie's Halo 3 is not likely to push 360 hardware since the title itself is being marketed to the very same demographic that already owns an Xbox 360.
For this reason, Reggie states that he feels Nintendo does not need to respond to Halo 3, citing a wide variety of games in different genres as the main sales driver for Wii hardware.
[blockquote2]Q: There's been a lot of buzz about Microsoft's "Halo 3." How do you expect it to affect the console battle this holiday season?
A: Will they sell a lot of software? Certainly. Will it sell hardware? I think it's an open question. Why? Because I think that the "Halo 3" consumer already has the hardware, because they're playing "Bioshock" and "Crackdown" and a variety of games that are, in the end, quite similar: first-person shooter experience, multiplayer capable online. Tell me what's new?
Q: So do you feel like you need to counter "Halo 3" in some way?
A: No.[/blockquote2]
Nintendo exec: 'We're working very hard' on Wii supply [Mercury News]