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The sign does say regular price - $xxx.xx so i would think that that means that it is store only. No way to know without official confirmation or more stores doing it.
who knows, maybe they're not selling to well there. [STRIKE]Also I've been trying to see if they have that price listed on their website, but I cant find a ps3 console for my life.[/STRIKE]
seems like the only console they have listed online is a 40gb for $399.99
However, as kotaku points out, it is spelled out "Playstation" as opposed to "PlayStation", but who knows, that could have just been a simple mistake made by some computer graphics guy who isn't too into the whole video game thing.