Gaming THQ Boss Feels Initial Cost of Games Should Be Lowered

[x3sphere]

$59.99 too much for a single game? Tell that to Activision. We jest. In all seriousness, THQ boss Brian Farrell feels the $59.99 price tag that most titles carry at launch is becoming less viable in this current economic climate.

To pull in more users, Farrell reckons the initial barrier-to-entry should be lowered to a more accessible $39.99.

Doing so would not only bring in more users, it'd open up secondary streams of revenue - such as DLC - to a larger pool of potential customers, according to Farrell.
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[MenaceInc]

A lower initial cost may make people less likely to buy DLC though when they may feel they're not getting value for money compared to the product. This would have to be countered by either lower costing DLC or more content.