Granted, it's still early yet, but it seems that copies of Treyarch's latest magnum opus are flying off store shelves at a record pace, if comments made by merchandising senior VP Bob McKenzie are any indication.
As the initial tally rolls in, McKenzie expects that Black Ops will register as "the biggest launch" that this industry has ever seen.
I think it's a loyal fanbase for the franchise and [Activision has] done a great job of really getting out in front of it and really making this an event[...]
Continue reading: Black Ops 'Biggest Launch' To Grace Industry, GameStop Forecasts...