Activision Employee 1: "Hmm, with recent games the PC market has seen a decline over the console market. What is some way we can really grab PC users attention and raise our profits from that market and show we care about them?"
Activision Employee 2: "I got it!"
Activision Employee 1: "Oh yeah? What your idea?"
Activision Employee 2: "Okay, you ready? What we do is we release the game at 12:00 Tuesday morning of November 9th along with the game for the console versions."
Activision Employee 1: "Well yeah, I mean we were going to do that anyway though that's how it's been for years and years what are you getting at?"
Activision Employee 2: "No no, see listen. This time though what we do is when they try and take their game home and install it and play it, they will find out they won't be able to play it!"
Activision Employee 1: "Wait, so you want us to release the game at the normal time and then when they get home, not actually allow them to install the game and play it and make them wait?"
Activision Employee 2: "Exactly! Let me give you an example. I'll use the UK in this instance. Normally they can buy their game and play it when they get home at 12:00 right? Well this time how about we make them wait until let's say 4pm in the afternoon. I think it will be a good idea to unlock everyones game at a certain time later in the day."
Activision Employee 1: "Oh I see, so you suggest we activate the game for everyone at the same time right? I assume that's probably 12:00 pacific time right? Since they are the last ones getting it we'll activate everyones at that time right?"
Activision Employee 2: "No it's not at 12:00."
Activision Employee 1: "Oh? If it's not at 12:00 then what time exactly are you planning on doing this?"
Activision Employee 2: "Oh I don't know, that's about 7 or 8 in the morning for pacific time I think that's a good time."
Activision Employee 1: "So I'm supposed to understand you are saying that instead of releasing the game at 12:00 for everyone in their time zone, you think we should wait until 7:00 am pacific time until everyone around the world to be able to play their game on their PC while all of their friends have been able to play for the past 12+ hours on their consoles? Where is you logic behind this and how exactly does it benefit us?"
Activision Employee 2: "Ah, I thought you would never ask. You see, the extra ~12+ hours we make people wait to be able to play their game depending on where they live will only increase the hype behind the game. It will pump people up for the game and only make even more people want to buy the game for the PC and not their xbox or ps3. In addition not only will that happen, but even more people in general will buy our game after seeing our brilliant marketing strategy. Users who normally would not be interested in this game will be paying for it just to see if all of those extra hours were worth the wait. There is no way this can hurt us only improve. Accounting is projecting our numbers to come out to seeing the highest revenue from the PC market in the last 7 quarters, this will jump start the age of PC gaming again."
Activision Employee 1: "....Wow. I am at a loss for words. I think the only thing I can say is brilliant, get right on that. Soon we will be rolling in the money laughing at our success."